Single Touch Interactive and Atlanta based InComm have announced that they have partnered to provide customers with mobile coupons through retail loyalty cards. According to the two companies, "combining InComm's point of sale integration at over 100,000 top national retail stores with Single Touch Interactive's ADC mobile technology creates an easy to use mobile coupon platform that doesn't change customer or retailer behavior.

"This new mobile coupon platform tied to an Abbreviated Dial Code continues to keep it simple for both retailers and consumers at over 100,000 retail locations," says Anthony Macaluso, Founder and CEO of Single Touch Interactive. "Marrying Single Touch Interactive and InComm technologies brings mobile couponing into the 21st Century."

The initial coupon registration process is fast and simple for both consumers and retailers. Consumers only need to sign up one time for the mobile coupon program via their mobile phone by dialing #SAVE and entering their loyalty card number. Or, they can sign up online at any participating retailer. When the consumer visits a participating retail store, they dial #SAVE on their mobile phone to hear and activate available mobile coupons. At checkout, the consumer simply swipes their loyalty card to trigger the discount. Customer behavior at checkout remains the same and the retailer doesn't need to add expensive point of sale equipment.

"InComm is constantly searching for innovative new products and services to offer our retail partners, and our partnership with Single Touch Interactive allows us to serve consumers, brands and retailers in a new way," said Brooks Smith, InComm President and CEO. "This program provides the answer for both retail partners and consumers for mobile coupon redemption."

"We are excited about the opportunity to work with Single Touch Interactive and InComm on this unique answer to the mobile coupon redemption question," stated John Hadl, Managing Partner, BrandinHand, Inc. "Mobile based shopper marketing solutions are a critical area of BrandinHand's focus and a powerful tool for retailers, manufacturers and cinemas." BrandinHand's clients include: Procter & Gamble, American Express and Lions Gate Studios.

This new mobile coupon platform demonstrates how Abbreviated Dial Codes are the easiest access point to coupons for both customers and retailers. InComm's expertise with point of sale integration in conjunction with the Single Touch Interactive ADC program has taken mobile couponing to the next level.

The simplicity of dialing an easy to remember ADC number, such as #SAVE, has resulted in unprecedented response and conversion rates for existing Single Touch Interactive programs. Innovations such as this led to the Single Touch Interactive ADC platform winning the 2006 MMA award for innovation. The new mobile coupon platform showcases the versatility of ADCs and how they can be used effectively in a variety of applications.