Enhancement Services CorporationSM (ESC LoyaltySM), the loyalty services company of TSYS®, has re-branded the company as TSYS Loyalty. The re-branding was effective on April 20, 2007.

"For the past ten years, ESC Loyalty has been recognized by the clients we serve as a leader of loyalty marketing and technology solutions," said Lars Holmquist, president of TSYS Loyalty. "Since being purchased by TSYS in 2003, the integration of our services has progressed to a great degree. Naturally, we felt this should be evidenced in our company name."

As part of the re-brand, TSYS Loyalty has transitioned from a rewards fulfillment provider, which helped redeem loyalty points for merchandise or travel, to a full service loyalty and consulting partner with a sophisticated set of data analytics to help issuers get the right card, to the right customer, at the right time. Its service offerings are now aligned under three key areas: loyalty consulting, loyalty points processing and rewards fulfillment.

About TSYS Loyalty

TSYS Loyalty is a best-in-class provider of technology-based loyalty marketing solutions for the financial services and retail industries delivering a full range of tools to make loyalty rewarding - from loyalty processing, program design and analysis to marketing, rewards fulfillment and member services. Their solutions build and sustain long-term customer loyalty and are proven to achieve positive, measurable financial results. TSYS Loyalty is a wholly owned TSYS subsidiary. Additional information about TSYS Loyalty can be found at www.tsysloyalty.com.